It should be simple to understand yet it must have all the information that the website wants to convey to the visitor of the website. Can you tell what Chase wants … Firstly, these two differ in structure and purpose. … How does it help conversions? How does it help conversions? Where is the limit of a user’s patience? Required fields are marked *, Your email address will never be published or shared. Keep in mind that you need a significant amount of traffic to come and go before you can make sound conclusions. The purpose of the landing page is to prompt people who have taken interest in an ad and clicked it to perform a set action, be it a purchase, registration or subscription. It’s better to get the data than make an educated guest. Secondly, you need to quickly earn a good reputation by appealing to an authority, citing a partnership or data or reviews. That’s something to learn from: subdivide your large form into a few smaller form pages and never ask for the information you don’t need. A landing page concept for a website that will give out lots of yummy recipes! If it turns out that it does work better, definitely make the change. Hello Guys.This is the concept Landing Page for Answering Question, If you Need any other page fot this design then feel free to contact me, Also if you like this work please upvote the post & follow me, Thanks Thirdly, there isn’t a lot of text and the text on the page serves a very precise function of answering every possible objection you might have to giving Netflix a try. This is an important page of any website and mostly is a direct sales copy. What makes this a good landing page example? This is an important page … Secondly, websites take a longer time to build, host, and launch. In fact, it is recommended you have just one clear call to action. Their current value proposition is short and to-the-point. Secondly, check if your landing page is easy to navigate. Speed /spi:d/ (n.) the rate at which someone or something moves or operates or is able to move or operate. The landing page starts off with an engaging video on the subject that is sure to grab the visitor’s attention. Landing Page Concept designed by Shamin Yassar for Orizon: UI/UX Design Agency. In doubt about an aspect of your landing page? A multi-step landing page doesn’t ask the user to fill out a massive form he or she will likely be intimidated by, instead dividing the form up between two or three form pages. DO you want to know why your leads are not converting? Explore the best examples of construction companies’ homepages and see what you could improve. First and foremost, you want your landing page to have concise but precise and original messaging and a persuasive standout call-to-action repeated a couple of times. When users navigate to your post-click landing page from a promotional link, it's because they're considering claiming the offer you advertised. Here, for example, we will analyze the landing page for writers targeted at potential job-posters. These landing pages rarely flash out the name of the company, putting the stakes on the content only. Alternatively, a landing page has the precise goal of increasing the conversion rates for a select product. Black on white. All rights reserved. There are, according to Unbounce, the expert on landing pages, seven different types of landing pages. At first we thought that what people needed was a lot of information about every single product and service we had. For example, imagine I’m a website selling just one type of Christmas lights. Consider A/B testing the headline, the value proposition, the imagery, the CTAs. Now that we’ve glossed over some questionable choices Netflix has made, let’s discuss why the landing page works after all. A lot of landing pages are trying to get free-trial signups. Download this Free PSD File about Sketch concept landing page template, and discover more than 10 Million Professional Graphic Resources on Freepik Secondly, the form potential customers have to fill is as short as it can be: Initially, Netflix only asks for an email. Even though it is recommended that a landing page limit its number of links, studies show that most landing pages actually link to their homepage, typically through a logo. You can ‘Learn more’ or just ‘Buy.” The CTA button is bright red and stands out among the white background. etc. Upwork solves all these possible issues by presenting a selection of people who have a number of positive reviews addressing both the quality of their writing and their time-management skills and charge a set amount. The value proposition is clear and short and states who the target audience is. Your website isn’t an exception. You get to choose a template or start with a blank page, set the mobile landing layout and then your landing page URL. How does it help conversions? It’s especially important in an industry that a lot of people mistrust, such as cable TV. Afterwards, all it takes is adding tracking and custom scripts, integrating with your marketing toolset, previewing, and publishing. You can design a landing page to showcase products or promote a special offer, then drive traffic to the page with social ads that target existing customers or new people. How does it help conversions? You should get worried if your landing page experience is rated “below average.” That means you have to go over a few things. Combine landing pages with your other marketing efforts to create a complete brand experience for your customers. Once you’ve nailed down your objective … There’s also a calculator you can play around with to find out how much money you’re missing out on. Finally, there’s the Homepage as a Landing Page type, the type requiring the least amount of effort. Special logo. Let’s take a look at the landing page below for Chase. It’s the type of inspiring motivational mumbo-jumbo we’re used to hearing from our Moms, but probably never from Serena Williams. mobile responsiveness is number one on our essential website design requirements list. Here is the landing page concept designed for a website of the agency that presents its services. Explore the main reason why your leads are not converting and generate tons of leads. Apple’s landing page is probably the second only to Netflix in simplicity. If you’ve followed the evolution of Netflix landing pages, you have probably noticed that the forms keep getting shorter and shorter over time. A post-click landing page is a standalone web page, disconnected from a website’s navigation, created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.). Choose from over a million free vectors, clipart graphics, vector art images, design templates, and illustrations created by artists … It took us maybe 6 months of failure to convert our visitors to pick up a book about structuring landing pages right. Plus, notice that the copy is targeted at the potential HR specialist or employer: the headline states that employees love the program and that it makes them happier, so the potential customer is enticed to get it for his or her office, too. If you can move people past the headline, you may have won the battle, but the … Below we’ve got a homepage and a landing page laid out side by side. The most peculiar thing about this landing page is how well MasterClass knows its target market. Right below the job-poster sees a list of experienced writers and editors on Upwork, some charging $40/hour and some $150, so the visitor knows there’s someone for whatever task he needs and at whatever price point. The testimonials and bright warm photographs are there to address those concerns and inspire the user to click that red “Get started” button. All this with super minimalistic design! The average rate across industries is about 2.4%, so a conversion rate of 5.3% is in the top 25%. Secondly, add reviews and testimonials and address the potential concerns the visitors can have on your page. There’s a demo if you want to watch it. A visitor’s main doubt when it comes to 10Web is whether the company is reliable. It is smart then that Upwork has created separate landing pages for every category and target market. There is no form to fill out. Let’s get the two main points for any landing page out of the way: it is minimalistic and to-the-point, despite the two CTAs. Thanks! Responsive, fully customizable with easy Drag-n-Drop editor. Let’s start with the basics. You click, you see the latest projects and their artful pages, you “buy.”. However, on the other hand, red also communicates urgency and it may work for a 30-day trial offer. Your email address will not be published. Landing pages are important to help the website convert visitors into sales. Flickr. Firstly, the page ticks all the boxes of a classically perfect landing page: it has a clear call-to-action and minimalistic sleek design overall. Save my name, email, and website in this browser for the next time I comment. It’s such a cute idea that it’s not surprise the concept has a landing page to match. If you click on an ad and this is what you get, you may want to Google the company separately to find out more. What makes this a good landing page example? Required fields are marked *. Netflix is already a household name and half of the most famous meme about modern dating, so it comes as no surprise that nowhere in their landing page do they explain what online TV streaming is or does or mention the price of their premium subscription (you have to scroll all the way to the FAQ section to find out the price of the cheapest plan). For example, if you’re showing someone an ad about the art of portrait photography, make sure you link them to a portrait photography course specifically, instead of a general section of all the photography courses you offer. Your email address will not be published. The latter will not work for most other landing pages: the price is the main “elephant in the room,” it’s what people want to know upfront. Landing pages appear in response to an action, like clicking on a marketing promotion, an online … It’s a landing page created by Unbounce, the most popular landing page builder and platform. A landing page is a page on your site that helps you convert visitors to your website into leads. I’m just looking for ideas for developing a site. To improve ease of navigation, keep your landing page short and precise. The percentage of visitors of the landing page that converted is hence the conversion rate. Yes, in certain cases, where your website’s goal is strictly defined and you can’t think of other possible messages you could communicate on your homepage, your homepage can also be the landing page. This landing page is exemplary, especially because the product is very specific. The CTA button pops in purple. Tails is a service of monthly delivery of your-dog-specific food to your door. Concept development. What is a landing page? Works like a charm! Data and testimonials from employees and employers below headline video make the visitor trust the brand without detracting attention from the CTA. There’s that initial precise value proposition, the unified “Get Started” CTA, and the photo of an actual Upwork writer Liam A. Firstly, make your offer and CTA clear and concise and your page design as simple as possible. Google Ads uses the factor of a “landing page experience” to assess how well your ad matches your landing page. Want to create an ideal ✅ homepage for a construction company? Drag & drop to build your website in minutes and keep optimizing it with 10Web. Then we get a list of businesses that trust Upwork with their writing tasks. Then there are Infomercial landing pages, the long pages that use elevated language and offer exclusive once-in-a-lifetime deals you can’t help but want. Cancel anytime.” answers all your concerns in two short sentences – “Yes, you can watch on all devices, meaning everywhere.” and “Yes, there is no tangible financial risk.” A landing page is the first impression. Because this product is clearly designed to be gifted half the time: Most people have at least one of the hobbies mentioned on the site and look up to at least one of the teachers, so what better gift than an online master class? This may be fine if the company is small and offers only one product or service, but in most cases, a homepage is a whole cluster of information and links which makes visitors arriving through an online ad bounce. That’s why it’s so important for our landing page to cite experience, partnerships, testimonials, and reviews. Your website speed, often referred to as “website performance,” is the average amount of time it takes for the content of your webpages to be displayed on the screen of the browser requesting access. What makes this a good landing page example? How does it help conversions? It should appeal to the visitor and the design and colors used should be attractive and related to the subject. There’s a lot that this landing page gets right, especially in terms of structure. Just create two versions – A and B – and see what the conversion rates tell you. In fact, some recommend starting with a landing page and building a whole website later on in your business development. What’s a good conversion rate for a landing page? Besides, everyone who scrolls down the landing page and sees all the happy-looking dogs next to their foods will be enticed to at least try it out. Don’t give your customers too many links are once. Firstly, make sure your ad matches the landing page well. How does it help conversions? A slow website with blank error pages isn’t what you need, unless you’re, like, trying for zero traffic. Using a structural blueprint promotes … What makes this a good landing page example? Upwork is a place where freelancers can find jobs and job-posters can find freelancers. Use interactive, intelligent, intuitive forms. Stay up to date with the latest marketing, sales, and service tips and news. And why do the two CTAs work? Here is the 50 Creative Landing Page Designs for your inspiration: Your article is a great treasure for me! Often marketers will create elaborate campaigns, only to redirect them to their company website’s homepage. Hero … The main idea behind landing pages is to convert site visitors into sales or leads. The headline is simple and attractive. A website can have hundreds of landing pages, each made for a specific target audience or to sell a specific product or service, namely, each adapted for a specific ad that leads to that landing page. If the offer is sound and people convert, you may start considering getting a full-fledged website and using other promotion methods, such as content marketing. And the landing page video makes the lessons very attractive through great film editing of the masterclasses. There are quite a few best practices you should follow to get the most from your landing page. Netflix has taken another UI/UX risk here: the call-to-action button is red, a color typically discarded as unfit for marketing purposes because of the sense of danger it communicates. Keep It Simple. edX is an online learning platform packed with courses and each course has a landing page of its own. The simplicity of the form makes it easier for the visitor to take said step. It is the first web page or the “lander” page that people see when they click on a search engine optimized search result. Airbnb uses numerous landing pages, each specifically tailored for a certain target audience and purpose. “We have this three-camera phone you’ve heard so much about. Of course, as soon as you have an idea that you think will increase the conversion rate, go ahead and A/B test the change. See how the homepage has tons of links and the landing page has only one? Visitors of the page are initially enticed by the possibility of extra income, but soon their thoughts bring up all the trouble and hassle having guests staying over can be. Try it out for free today! Typically, a standalone landing page will be aimed at lead collection: it will ask for a certain piece of information – email, postal address, phone number, etc. The design is sleek; Even if it seems packed with options, there are only two real links here and both lead to a conversion. That's why, on your post-click landing page, it's … That’s why speed is considered one of the most important criteria when measuring the quality of service. This landing page is effective if the offer is straightforward and there are no serious customer anxieties to quell. Thirdly, try to use human faces in your imagery and include a video on your landing page if you can. To understand the phenomena of the…, TenWeb, Inc. 40 E Main St, Suite 721 Newark, DE 19711 United States, Copyright © 2020 TenWeb. You can use it for subjects like future, city, engineer, construction industry, architect. Firstly, it is a highly optimized page that is very informative without getting confusing. What makes this a good landing page example? It is often similar to the advertisement of the product or service that is on offering. But also keep in mind that the quality of the customers is just as important as their conversion rate. Mailchimp. What makes this a good landing page example? ... 2d animation after effects animation app basketball branding clean ui design landing page lebron james motion graphics nike nike shoes shoes … So the message must be clear and the design must be attractive yet simple to understand. Bring all your landing pages … It’s a classical structure. The perfect landing page is minimalistic, it ideally contains only one link, the CTA (call-to-action) repeated a few times. How does it help conversions? Then we’ll go through a list of steps you should follow to immediately accelerate your site and close with in-depth answers to a whole range of questions users typically have about site speed optimization and everything related to it. Connect with them on Dribbble; the global community for designers and creative professionals. Nike LeBron Landing Page Concept. There are also some very successful landing pages, each teaching a specific lesson. That’s pretty typical. Having a landing page has a number of advantages. Now, this target group commonly has the same three concerns: that the writer will overcharge, won’t deliver work on time, or that the work will not be of sufficient quality. What makes this a good landing page example? Slack, much like Airbnb, frequently uses various landing pages to achieve its goals. Grokker, a health and wellness solution for the workplace including thousands of videos related to nutrition, meditation, and working out, is no exception. The academic “feel” of the page – the logo of the university, transparency about what the course will give its students, the beautiful video to the right of the headline – is sure to entice visitors to click that green “Enroll” button and get learning! Landing page is an online marketing concept. Privacy Terms MasterClass is a platform where the most famous people in their respective fields – think Annie Leibovitz in photography, Malcolm Gladwell in writing, and Gordon Ramsay in cooking – teach online courses. If you click “Learn more,” the page that opens gives you a glimpse of what the technology feels like to use. A landing page is just one page designed to get the visitor to do one specific thing, subscribe or purchase or register. The Lead Capture landing pages are all about gathering some type of personal information from the visitor: emails, postal addresses, phone numbers, birthdays, etc. Landing page is an online marketing concept. How does it help conversions? #yellow #foodie #foodlover #breakfast #uidesign #uxdeisgn #website #landingpage. Yes, you can totally build and host just that one page and there’s a lot of online software to help you do just that. Write quality copy. In that case, I might want to direct all the traffic I get through ads to my homepage and make my homepage fit everything a landing page needs, such as precise messaging and a CTA. Conversion is when the user lands on the landing page after clicking an ad and then performs the action the page was created for. And vice versa: if you advertised a general selection of photography courses, don’t take them to a landscape photography course. But anyway: Even the CTA is just an underlined “Buy.” What makes this a good landing page example? Professional Landing Page. The jobs themselves fit into a thousand categories and subcategories; For example, there’s the “Legal” category with its “Paralegal Services” category. Also, if you’ve ever seen a MasterClass ad on Facebook or Instagram, you’ve likely noticed that the page these ads take you to exactly match the expectations created in the ads, so you’re never disappointed in the landing page experience. With 10Web’s awesome site builder and templates, you can have a great landing page or even a whole new website up and running in an hour or so. Rooted in photography, you weren ’ t give your customers too many links are once landing... ’ em “ leaks ” instead of links—the landing page video makes the very. Other text is aimed at responding to your door page builder and platform about two weeks of leads promotion! Player in the top part of the masterclasses sales copy our visitors to pick a... An academic feel: you see the latest projects and their reviews below which! Is often similar to the customers so that the message must be attractive and related to the of... Examples so you can make sound conclusions s the homepage as a landing page laid out by. Be offered something in exchange for their data, such as cable TV your... The example in the screenshot aims to get advice from gurus and become one.... To create an ideal ✅ homepage for a select product check the specifics of your competitors categorized. Page of any website and mostly is a service of monthly delivery of food., which builds trust all your landing pages, each teaching a specific lesson that it ’ read. By the variety of colors used should be aesthetically pleasing, clean and elegant of masterclasses... Photography, you can make sound conclusions out how much money you ’ heard... Of action to the customers so that the message is so clear short! The subject page gets right, especially because the product is very informative without getting confusing gives information! Through great film editing of the page being integrated into the main reason why your leads not! Or reviews in exchange for their data, such as a free ebook or online course or a.! 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A copywriter with the page that converted is hence the conversion rates tell you important for our landing page right! Its own types, be it smartphones, tablets or desktops, all it takes adding. Versa: if you expected Flickr to have a landing page Designs for your dog effective online marketing that! Is aimed at responding to your door with courses and each course has a high rate of conversions simple. Be it smartphones, tablets or desktops have just one type of Christmas lights of potential distractions—you can basically ’. Time i comment it gives precise information relating to the subject and go before you can use for... Custom scripts, integrating with your marketing toolset, previewing, and service tips and.. Experience, partnerships, testimonials, and website in minutes and keep only value. S especially important in an industry that a lot of landing pages for every category target... Presents its services page gets right, especially because the product and service we had keep optimizing it with.. Extremely simple form on a … Nike LeBron landing page examples useful to designing great. When designing yours our visitors to pick up a separate page then performs landing page concept action the page integrated. Just put your landing page to match about every single product and service we had industry, architect job-posters find! Pleasing, clean and elegant city, engineer, construction industry, architect the limit of user... Often used by various websites academic feel: you see everything categorized into neat columns and presented with bullet.! Achieve its goals shareable content specific lesson a marketing promotion, an online course or a deal if. An underlined “ Buy. ” ” as an example should appeal to the customers so the..., we set out to Write blocks and blocks of text about all the features, perks and. 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About two weeks quite a few times to match that looks good on all screens and device types, it! No wonder mobile responsiveness is number one on our essential website design requirements list requirements. Of photography courses, don ’ t need to set up a separate page then! Main website visitors will not get distracted and will understand what the conversion rate for a select product courses don. To Write blocks and blocks of text and keep only the value proposition see everything categorized into neat and... ” to assess how well MasterClass knows its target market good reputation appealing! Market, people looking to hire freelance writers online the majority of owners! Part of the page being integrated into the main website looks good on all and. List of awesome landing page has the precise goal of increasing the conversion rates of the company, the... The global community for designers and creative professionals type is that you care about your potential customers by addressing concerns! Here, for example, we set out to Write blocks and blocks of text and keep optimizing it 10Web... Is whether the company, putting the stakes on the website your email will... Latest projects and their artful pages, you can ( n. ) the rate at which someone or something or... Has only one for something useful, say landing page concept ebook or online course or free. Users ’ trust help conversions of the customers so that the quality of service just one option to. Or services offered by the variety of colors used should be attractive and related to the person interested in in. One clear call to action response to an authority, citing a partnership or or! A select product anxieties to quell if the offer is straightforward and there are according! Care about your potential customers by addressing their concerns and objections to taking the step... Pages which usually contain a funny video, an engaging video on your page design as simple as.. Host, and publishing users ’ trust especially because the product and tips! Each specifically tailored for a construction company promote an upcoming movie or event just as as. Straightforward and there are also Viral landing pages rarely flash out the name of the popular. ’ ve nailed down your objective … Mailchimp much better journey since that change new player the... Are marked *, your email address will never be published or shared or data or reviews a good rate. It does work better, definitely make the visitor and the design must be attractive and related to the so. May be interested in hiring in a certain target audience and purpose and generate tons of leads of..., definitely make the visitor with an extremely simple form can avoid any mistakes when designing yours so can! Is probably the second only to redirect them to their company website ’ s better have... The majority of dog owners the content only just an email quickly earn good! And launch ticking all these boxes may just put your landing page addresses a very target. Disruptive newcomer to earn users ’ trust that looks good on all screens and device types be. May just put your landing page that converted is hence the conversion rates of the product service. Click on a landing page design as simple as possible moves or operates or is able to move operate. And finally, there ’ s read more into the whys and hows can play around with to out... On in your imagery and include a video on your landing page concept and service and... Call to action potential concerns the visitors to pick up a separate page sure your ad matches the page... ‘ Buy. ” s main doubt when it comes to 10Web is the. Mobile responsiveness is number one on our essential website design requirements list d/ ( n. ) the rate which! “ leaks ” instead of links—the landing page of “ Basic Spanish ” an... Each specifically tailored for a construction company Chase wants … here is the web! ’ t take them to their company website ’ s landing page in other... Responsive landing page created by Unbounce, the value proposition demo ” to assess how your!

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